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The Smell of Success: Air Products Launches New Aroma-empowered MAP Solution

Increased desire for natural ingredients and sensory consumer experience motivated Air Products to develop innovative Freshline® Aroma MAP™ system

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Food manufacturers have a ‘nose for business’ and are constantly looking for new ways to leave lasting impressions on consumers.  With many considering smell to be our most powerful sense, Air Products has launched its Freshline® Aroma MAP™ system.  

This system vaporises natural aromas, such as essential oils, into the packaging at the same time as the Modified Atmosphere Packaging (MAP) gas, with no additional production steps. 

Offering a new, natural way to improve the flavour and aroma of packaged foods, the innovative system helps enhance the customer’s sensory experience and could possibly influence future purchase behaviour.  The innovative technology also offers the potential to tackle food waste and reduce costs associated with unnecessary product returns.  Plus, using specific essential oils could lead to an even longer shelf life. The natural essential oils or aromas that can be injected with the Freshline® Aroma MAP™ system meet the consumer demand for clean label ingredients.  And finally, triggering emotions and memories by using smell in this way helps to support a growing sensory marketing and branding trend within the food industry.

“The packaged food market is growing, along with MAP.  Using natural solutions to tailor and enhance the customer experience in this space offers manufacturers real opportunities; you could say it’s a win-win for all concerned,” commented Neil Hansford, industrial cryogenic and food expert at Air Products. 

In terms of the system itself, it is incorporated into a manufacturer’s existing packaging line and can be used for a range of food products, including processed meat, dried foods and bakery items.  It injects a precise and repeatable amount of aroma or essential oils into the gas flow.  The mix of the MAP-gas and vaporised aroma then goes into the packaging machine, inserted in the same way as for standard MAP. The system is also safe, hygienic and complies with all relevant legislation and best practice. 

About Air Products
Air Products (NYSE:APD) is a world-leading Industrial Gases company in operation for over 75 years. The Company’s core industrial gases business provides atmospheric and process gases and related equipment to manufacturing markets, including refining and petrochemical, metals, electronics, and food and beverage. Air Products is also the world’s leading supplier of liquefied natural gas process technology and equipment.

The Company had fiscal 2017 sales of $8.2 billion from continuing operations in 50 countries and has a current market capitalization of approximately $35 billion. Approximately 15,000 passionate, talented and committed employees from a diversity of backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and address the challenges facing customers, communities, and the world. For more information, visit www.airproducts.com.