The power of scent
It is believed that 75% of our emotions are triggered by smell. An increasing number of companies are using sensory branding to create and nurture an emotional link with their customers. Following the clean label trends, food processors are now exploring natural ways to enhance product aromas, in addition to seeking natural alternatives to chemical preservatives.
What is the Freshline® Aroma MAP™ system?
The Freshline® Aroma MAP™ system allows you to deliver natural aromas such as essential oils into the modified atmosphere packaging (MAP) gas stream during the packaging process, with no additional steps to production. In addition to enhancing your product’s aroma, some essential oils also have antimicrobial properties which may allow you to replace or remove chemical additives.
Why use the Freshline® Aroma MAP™ system?
- Enhanced customer experience: delivering an optimised flavour or aroma to packaged foods
- Brand recognition: give your product a unique aroma, which customers will remember
- Extended shelf life: some essential oils may extend the shelf life of your product
- Cost savings & waste reduction: reduce product returns and potentially extend the shelf life of your products (depending on the essential oil)
- Clean label: essential oils are produced from natural plant extracts and MAP gases are extracted from the very air that we breathe, naturally
Don't just take our word for it, explore how the power of scent can make your products stand out with the Freshline® Aroma MAP™ System. Choose a sample from below or contact us if you wish to test other products.
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Contact us Today, Air Products has 60 years' experience in the UK, and can guide you in best practice and help you develop a system that delivers quality tasting products to your customers as well as helping you to keep costs under control.